These images are hugely popular, and hugely shareable. Your own graphics: if you’ve been on Pinterest for more than a minute, you’ve seen images with text overlays.You can also pin images you’ve purchased the rights to, like stock images. We like HubSpot’s guide for properly sizing images for Pinterest. You can also share your own shots of restaurants, bars and landmarks in your area to add to your board focused on local things to do and see. Your own images: photos of your listings will come in handy to populate boards focused on beautiful kitchen renos, awesome backyards, or the best condo towers in your area.Here’s how to go about creating a mix of images: Your Pinterest boards should ideally feature a mix of your own images and graphics you’ve created which link back to your website, and a smaller selection of pins from others.Īnd your boards should feature plenty of images, not just one or two per board. Make sure you’re uploading original content Having a collection of engaging, helpful boards makes the likelihood of being discovered, and gaining followers, way higher.
Once you’ve added some pins to the board, you can select the cover image that best represents it. Give each board a succinct name that makes the topic clear, and include a short-but-sweet description (think: keywords) that tells your viewers what kind of content they can expect to see.
One board called “Tom’s new Ottawa listings” won’t cut it you need a library of boards each focused on a specific topic related to real estate, like: Your goal should be to offer a suite of helpful, eye-catching content. Whether you’re new to the site or you’re an existing Pinner who needs a hand, we’ve outlined the key ways to grow your real estate business using Pinterest.
Many realtors using Pinterest are just sharing images, usually of their listings, all willy-nilly, not really thinking about how that image could boost their profile and boost traffic to their site. For all the talk about what an awesome marketing tool Pinterest is, there aren’t that many realtors who have fully maximized its potential.
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